A B2B client only acquired customers via trade shows and sales prospecting.

The pandemic hit and all in person events were cancelled.

They needed to generate leads digitally to grow.

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We built out a strategy that had two components.

1) always on campaigns for one use case

2) event based campaigns for another use case

By acquiring leads during different times of the year and for different occasions allowed the business to cross sell its different solutions once they had them in the door.

We then built out journeys and touch points to re-engage.

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Drove over 6,000 leads in 9 months

These leads accounted for 77% of annual revenue

Built feedback loop to then establish online reputation and drive referrals

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