The client had tried paid ads before.

They worked with two agencies and also managed campaigns in house.

Previous agencies didn't fully understand their business model and they didn't have visibility into the how the internally managed campaigns were resulting in customers and revenue.

They had a great product but weren't focusing on the right value propositions.

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We started by doing in depth research that spanned the industry, competitors and historical data. Most of the historical data was unusable.

We also setup UX monitoring to understand who was using the product and why.

By tweaking messaging, testing various channels, and tracking methodically we were able to identify scalable campaigns.

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We scaled spend from $45k the previous year to $500k

Achieved a 28X ROAS

Generated +$13,000,000 in revenue from paid ads

Grew overall revenue 305% YoY

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