A client competed in a very competitive space.

The core product has lots of search demand that overlapped with consumer demand.

While many companies are focused on ranking for high-volume keywords in their content marketing because of the traffic potential, we prioritized lower-volume, high intent keywords because the conversion potential is much greater than going after high volume keywords.

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Many marketers take a keyword-first approach to content marketing. We instead started with the intent of a buyer (the pain point of a customer), then we found keywords and topics that discussed solutions to the problem the searcher was trying to solve.

We prioritized content ideas around high-intent keywords over high-volume keywords with the goal of driving conversions.

In this case we focused on best product lists and product use case lists.

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Rank #2 for product use case

Increased overall SEO traffic 546%

Increased blog content traffic 900%

This article drove 164 leads

These leads resulted in 54 customers

These customers then spent +$100k

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